When making the decision on where to market meat goat kids, a variety of options exist. It is important to keep in mind that the consumer is ultimately the person who will be purchasing the product. In the value chain found in Figure 1, the consumer is at the top of the diagram as they truly drive the system. With no end user, there would be no demand for the product. In the simplified Figure 1 diagram, this is only one example of how a value chain might work. There are different marketing methods depending on individual preferences. Marketing methods for meat goats include: Live auction Direct to processor Direct to the consumer (farm gate, farmers’ market, online, etc.)…
